Wed, March 30 at 7 pm
Lecture: Kelly G. Mullarney and Dean Simon
Bruxie: From Idea to Sensation
Bruxie, one of the newest additions to the many delicious eateries in Old Towne Orange, has set itself apart with its innovative take on the Belgian waffle. “The Bold Fold” as they refer to it on their website, is a waffle-turned-sandwich. The scrumptious savory and sweet fillings with creative and gourmet flavor combinations have made Bruxie irresistible, a fact made evident by the long lines that form during peak mealtimes (which always include many Chapman students, faculty and staff members!). It seems that Bruxie’s creators have found the secret to success with their innovative concept. Kelly G. Mullarney and Dean Simon, hosted by the Chapman University Food Science Program, will share with how they turned their concept into a delicious business. They will discuss the process by which the restaurant was conceived (starting with the creation of the waffle mix), the steps required to turn their concept into a successful business, how they develop and test new ideas, their plans for expansion, and any challenges or constraints they have faced. Admission is free. Location: Hashinger Science Center 205.