Discover…

Not quite sure what music you feel like listening to? Tired of the same playlists on your iTunes account? Give this website a try:

http://www.stumbleupon.com/su/2IGzxF/musicovery.com/index.php%253Fct%253Dus

Marketing Majors: Be Advised!

11 Email Marketing Terms You Need to Know

As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here goes!

ROI (Return on Investment) – Your ROI is the measure of the profit you make and/or costs saved at your business. For your email marketing campaigns you calculate cost of sending email plus time.

ROI = [(Payback – Investment)/Investment)]*100

So if you made $780 on your email campaign, your time was worth $50 to create it and it costs $15 to send it it would look like this:

(($780 – $65)/$65)*100 = 1100% ROI (which is really good!)

If you want to take it a step further subtract your cost of your products or services as well. 

Open Rate – Your open rate is simply the number recipients who opened your HTML emails. It is typically measured as a percentage of the total number of emails sent, although calculation methods may differ. The open rate is considered a useful metric for judging response to an email campaign but it should be noted that open rates for text emails can’t be calculated AND some email clients don’t display images as a default which would under report your total number of opens.

Above the Fold – The bottom of your browser window or the bottom of your email before you have to start scrolling is commonly referred to as the “fold”. These viewable areas should be where your most important information should be located since it’s the first thing your viewer will see.

Preview Pane – Email programs like Microsoft Outlook, Entourage, and Mac Mail allow users to view email through a preview pane before your recipient clicks to open. The preview pane is important to bear in mind when composing the opening lines of an email so you can get your recipient’s attention fast.

Copy – Your copy is simply the text of the email you write.

Hosted Email – A hosted version of an email allows users to view the email message as a web page, ensuring that all formatting remains intact. VerticalResponse does this for you for free you just need to include the “hosted version” link. Hosted versions of your email are also great for you to send your Twitter and Facebook followers to when you launch your campaign.

Spoofing – Email spoofing involves forging a sender’s address on email messages. It can be used by malicious individuals to mislead email recipients into reading and responding to deceptive mail. These fake messages can jeopardize the online privacy of consumers and damage the reputation of the companies purported to have sent the messages. Spoofed email often contains phishing scams. VerticalResponse doesn’t allow for this in our systems.

Phishing – In a phishing scam, a spammer, posing as a trusted party such as a bank or reputable online vendor, sends email messages directing recipients to Web sites that appear to be official but are in reality fraudulent. Visitors to these Web sites are asked to disclose personal information, such as credit card numbers, or to purchase counterfeit or pirated products.

Targeting – Targeting gives you the ability to deliver emails to those most likely to respond to your emails, based on a variety of things like their geographic, demographic, psychographic and behavioral information.

Whitelists – Whitelists are usually created by an ISP (internet service provider) and are made up of commercial emailers (including ESPs) who have been approved to send email through their gates. The ISP requires a list of IP (internet protocol) addresses that email will be sent from, and in some cases a test period where the commercial emailer will be approved or rejected. VerticalResponse is on all available whitelists.

Web Friendly fonts – Almost all web browsers are capable of displaying four primary fonts properly: Times, Arial, Helvetica, and Verdana, as well as their variants (Arial Narrow, Times New Roman, etc.) If a web developer decides to stray from one of these fonts he or she risks browser compatibility problems and the prospect that their pages may render inaccurately when viewed through certain web browsers.

Just go with it…

Need a break from those assignments? Here’s a fun website to visit and get your mind off things, while still keeping those creative juices flowing 🙂

http://www.stumbleupon.com/su/1UEMCW/www.oneword.com/

EMBRACE life…

There are only 52 days until graduation, so embrace it! Don’t be afraid about what is around the corner – the road ahead is full of wonderful things!

Life is without meaning.
You bring the meaning to it.
The meaning of life is whatever you ascribe it to be.
Being alive is the meaning.
– Joseph Campbell

Latest Commencement Newsletter

Check out Chapman’s latest commencement newsletter that features articles about an array of need to know information! It has a great reminder of when to order your cap and gowns, and provide links! It also has the information about the RSVP deadline.

Make sure to check it out to see when the end of the year events are happening (most of them include free food but you must RSVP)!

http://www.chapman.edu/commencementnews/

 

Bruxie Creators at Chapman

Wed, March 30 at 7 pm

Lecture: Kelly G. Mullarney and Dean Simon

Bruxie: From Idea to Sensation

Bruxie, one of the newest additions to the many delicious eateries in Old Towne Orange, has set itself apart with its innovative take on the Belgian waffle. “The Bold Fold” as they refer to it on their website, is a waffle-turned-sandwich. The scrumptious savory and sweet fillings with creative and gourmet flavor combinations have made Bruxie irresistible, a fact made evident by the long lines that form during peak mealtimes (which always include many Chapman students, faculty and staff members!). It seems that Bruxie’s creators have found the secret to success with their innovative concept.   Kelly G. Mullarney and Dean Simon, hosted by the Chapman University Food Science Program, will share with how they turned their concept into a delicious business. They will discuss the process by which the restaurant was conceived (starting with the creation of the waffle mix), the steps required to turn their concept into a successful business, how they develop and test new ideas, their plans for expansion, and any challenges or constraints they have faced.  Admission is free.  Location: Hashinger Science Center 205.

PowerBalance

PowerBalance will be coming to speak at on 3-30. To RSVP go to: http://www.surveymonkey.com/s/JoshRodarmel

“As Co-Founder of Power Balance along with his brother Troy, Josh Rodarmel, 26, has helped build a company of more than 85 employees and one whose product is sold in over 30 countries around the globe. Power Balance is Performance Technology that has been seen worn on the wrists of the likes of David Beckham, Kobe Bryant, Drew Brees, Justin Beiber, and the future Queen of England.”

Light Refreshments Provided.

Job and Internship Day

As graduation close approaches we all in search of finding a great job! Take advantage of Chapman’s job and internship day! Look professional, bring a few copies of your resume and go meet potential employers!

What: MEET THE EMPLOYERS: Job and Internship Day

When: Tuesday, March 15th, 2011 3 pm – 6 pm

Where: Beckman 404

OPEN TO ALL STUDENTS

 

Google is Coming!

In case you haven’t seen the flyers around campus google is coming for a meet the employers event this Friday (March 11) from 1:00-2:30 in BK104. Google will be talking about its corporate culture and the different jobs available within the company. It is also a great opportunity to network and meet potential recruiters. Don’t miss out on this great opportunity!

Caps and Gowns

With less then 80 days till graduation there seems to be a thousand things that need to get done before that big day comes. Something you have to do, if you want to participate in commencement, is order your cap and gown.  You don’t want to wait till the last minute and have to pay additional fees so make sure to order yours as soon as possible! Here is the link Chapman provided to order all things graduation: https://www.cbgrad.com/order1TN.asp?id=723448823&secure=yes .

Here are some quick facts about your cap and gown that might help you decide what to wear underneath:

• Your academic gown is made of a synthetic fabric blend, so it tends to be warm on a hot day and will not provide warmth on a cold day.
• The gown is black, and will soak up rays on a sunny day, no matter what the temperature is.
• Your cap comes with elastic in the hat for a flexible fit, so the days of ill-fitting caps are over, thankfully, but it will hug your head nevertheless. Count on it to give you “hat hair”.
• Footwear should be comfortable enough to tolerate standing for a long time, walking on uneven levels, and going up and down stairs. High heels are a safety hazard due to the uneven, spongy turf surface and should be avoided. Bare feet are not permitted.

Chapman has an optional all-University stole that is available to graduating students which is available on the website provided above. There are also sashes available representing Chapman organizations and schools, to honor a family heritage, or to proclaim a vocational aspiration. The wearing of multiple sashes is permitted.

Seniors who are candidates for “Latin Honors at Commencement” have a 3.50 overall have accumulated 54 Chapman-in-residence units taken for a letter grade by the end of Spring 2011, and have completed all academic requirements for graduation by May are eligible to purchase a cardinal and gray all-university Honors Cord. This cord is optional but signifies your honor standing! To purchase the cord you need to go to the gift shop in Argyros Forum. Check in at the cash register to verify that your name is on the “Candidate for Latin Honors at Commencement List” and provide ID. Honor cords are worn during Commencement around the shoulders with the tassels hanging down the front of the gown.

Students who have participated in Chapman’s Study Abroad program may wear sashes to designate the countries they visited. For more information call 714.997.6830.

Recognition cords, pins and medals awarded by Chapman organizations and academic departments may be worn with cap and gown.

Students may decorate their caps. So feel free to take the time to decorate your cap to fit your personal style!